Nipun Arora = [Technical SEO + AI search visibility (GEO)] × Expert ConsultantNipun Arora = [SEO + GEO] × Expert Consultant
SEO and AI-search consulting for businesses anywhere in the world. Everything I do is measured, and the measurements are published.
Asked about your market
“Who should I hire for this in Dubai?”
A few good options: it names three of your competitors, with reasons.
Your name: not mentioned
Same question, four engines
ChatGPT
Nipun Arora is a technical SEO and AI search visibility consultant.Person.jobTitle
He also builds and migrates websites from the ground up, and works to get businesses found, cited, and correctly described by ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode.Person.description
Perplexity
He works with clients anywhere in the world and has been consulting since 2014.Serves: clients worldwide
The practice runs through a Delaware-incorporated entity, on record in this page's own Organization schema.Organization
Gemini
His declared expertise covers Search engine optimization, Technical SEO, Generative Engine Optimization (GEO), AI search visibility, Structured data, Large language models, Astro (web framework), Web development, and Website migration.knowsAbout +9
This answer is drawn from the WebSite record that names him as its subject.WebSite
Claude
He can be verified as the same person across every listed profile: GitHub, LinkedIn, and X.sameAs +3
The record separates him by name from the other public people who share it, naming five of them in this one field.disambiguatingDescription
Every answer above draws from the same Person, Organization, and WebSite records published in this page's own structured data, not a separate marketing claim.
What I do
Getting found by Google and getting cited by an AI engine are the same underlying problem: can a crawler understand the page well enough to trust it, whether that page already exists or gets built from scratch.
Crawl, index, and rendering problems found and fixed at the source, not papered over with a plugin.
I build websites the way an SEO thinks: search first, then design, then code.
A WordPress-to-Astro or platform move planned around what already ranks, not rebuilt blind and hoping the traffic survives.
One named problem, submitted free, gets one written diagnosis if it fits: what is wrong, why it matters, what fixing it involves.
The work that gets a business found, cited, and correctly described by ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode.
JSON-LD that matches the page around it, correctly linked, nothing invented.
Method
Every engagement runs the same order, whether it becomes an audit, a migration, or a ground-up build.
Measure. Every engagement opens with a baseline, not a recommendation: where the business stands in Google and in the AI assistants its customers already ask.
Fixed-scope proposal. The proposal names the work, the deliverable, and the price before anything is charged. Nothing recurs automatically once the deliverable lands.
Build, fix, and publish the measurements. The work ships, then the same questions run against the same engines again, on schedule. A zero stays a zero: the results get published whether they flatter the outcome or not.
The full method, including what to put in the first message, lives on How I work with clients.
Shipped in public
Every consulting claim on this site can be checked against a public number. These are the projects behind it.
Astro forms lead-ops platform: abandonment capture, recovery emails, quote payments, self-hosted admin.
Stats as of 2026-09-01.
View projectSemantic SEO skills for Claude Code and Codex: topical maps, entity/EAV analysis, technical SEO audits, AI search visibility.
Touch ID confirmation for AI coding agents on macOS.
WordPress MCP for AI agents: verified Rank Math SEO and schema writes, hashed snapshots, verified restore.
SEO delivery plugin, currently private. Public release planned.
Writing
Technical SEO and AI search visibility, worked through in more depth than a service page has room for.
Five categories, 25 checks, the exact order I run them in: crawlability, indexation, Core Web Vitals, structured data, and internal linking.
ReadWhere the term GEO actually comes from, the five things a real engagement produces, and what no consultant can honestly promise.
ReadFull archive for everything else.
The name is shared with other public people.See which Nipun Arora this is →
If the engines are going to answer for your business, it is worth making sure they answer correctly. See recent work for what that looks like in practice.
Hire me